PRIVACY POLICY

INTRODUCTION
With the following data protection declaration we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us , both as part of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”).
The terms used are not gender specific.

Table of contents

  • Introduction

  • Responsible person

  • Overview of processing

  • Relevant legal bases

  • Safety measures

  • Transfer and Disclosure of Personal Data

  • Data processing in third countries

  • Use of cookies

  • Provision of online offerings and web hosting

  • contact

  • Deletion of data

  • Changes and updates to the data protection declaration

  • Rights of data subjects

  • Definitions of terms

    Responsible person

    Maderno
    Sportplatzstraße 339, 6290 Mayrhofen
    Persons authorized to represent: Elias Mader
    Email address: info@maderno.cc
    imprint
    Overview of processing
    The following overview summarizes the types of data processed and the purposes for which they are processed and refers to the persons affected.
    Types of data processed

  • Inventory data (e.g. names, addresses).

  • Content data (e.g. text entries, photographs, videos).

  • Contact details (e.g. email, telephone numbers).

  • Meta/communication data (e.g. device information, IP addresses).

  • Usage data (e.g. websites visited, interest in content, access times).

    Categories of data subjects

  • Communication partner.

  • Users (e.g. website visitors, users of online services). Purposes of processing

• Contact inquiries and communication.
 Relevant legal bases
 Below we provide information on the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, the national data protection regulations may apply in your or our country of residence and domicile. If more specific legal bases apply in individual cases, we will inform you of these in the data protection declaration.

  • Consent (Art. 6 Para. 1 S. 1 lit. a GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.

  • Fulfillment of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or to carry out pre-contractual measures at the request of the data subject take place.

  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) - Processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject are violated Requiring the protection of personal data predominates.

    National data protection regulations in Germany : In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law to protect against misuse of personal data during data processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes and transmission and automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

    Safety measures

    We take appropriate technical and technical measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons organizational measures to ensure a level of protection appropriate to the risk.

    The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, ensuring availability and its separation. We have also set up procedures to ensure that the rights of those affected are exercised, data are deleted and responses are made to data threats. We also take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

    Transfer and Disclosure of Personal Data

    As part of our processing of personal data, the data may be transmitted to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

    Data processing in third countries

    If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing is carried out in the context of using third-party services or disclosing or transmitting data to other persons, bodies or subcontractors - takes place, this will only take place in accordance with the legal requirements.
    Subject to express consent or contractually or legally required transfer, we only process or release the data in third countries with a recognized level of data protection, which include US processors certified under the "Privacy Shield", or on the basis of special guarantees, such as contractual obligations Process so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Articles 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/ data-protection/international-dimension-data-protection_de).

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after their visit to an online offering. The information stored can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was watched. The term “cookies” also includes other technologies that fulfill the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their browser .

  • Permanent cookies: Permanent cookies remain saved even after the browser is closed . For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users, which are used to measure reach or for marketing purposes, can also be stored in such a cookie.

  • First-party cookies: First-party cookies are set by us.

  • Third-party cookies (also: third-party cookies) : Third-party cookies are mainly used

    used by advertisers (so-called third parties) to process user information.

  • Necessary (also: essential or absolutely necessary) cookies: Cookies can be used for a

    be absolutely necessary for the operation of a website (e.g. for logins or other user information).

    to save entries or for security reasons).

  • Statistics, marketing and personalization cookies : Cookies are also usually used

    used as part of reach measurement and when a user's interests or behavior (e.g. viewing certain content, using functions, etc.) are stored on individual websites in a user profile. Such profiles are used, for example, to show users content that corresponds to their potential interests. This process is also referred to as “tracking”, ie tracking the potential interests of users. . If we use cookies or “tracking” technologies, we will inform you separately in our data protection declaration or when obtaining consent.

    Notes on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for consent. If this is the case and you agree to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in operating our online offering and improving it) or if the use of cookies is necessary to fulfill our contractual obligations.

    Storage period: Unless we provide you with explicit information about the storage period of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.
    General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies ( collectively referred to as “opt-out”). You can first declare your objection using your browser settings, for example by deactivating the use of cookies (which may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be made using a variety of services, especially in the case of tracking, via the website https://optout.aboutads.info

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and https://www.youronlinechoices.com/ are explained. You can also make further objections.

received as part of the information about the service providers and cookies used.
 Processing of cookie data based on consent : Before we process or have data processed as part of the use of cookies, we ask users for their consent, which can be revoked at any time. Before consent has been given, cookies may be used that are absolutely necessary for the operation of our online offering.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g. website visitors, users of online services).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6

    Paragraph 1 S. 1 lit. f. GDPR).

    Provision of online offerings and web hosting

    In order to be able to provide our online offering securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offering can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.

    The data processed as part of the provision of the hosting offer may include all information relating to the users of our online offer that arises in the context of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of online offerings to browsers, and all entries made within our online offering or on websites.

    Collection of access data and log files : We ourselves (or our web hosting provider) collect data about every access to the server (so-called server log files). The server log files include the address and name of the websites and files accessed, date and time of access, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and as a rule IP addresses and the requesting provider belong.

    The server log files can be used on the one hand for security purposes, for example to avoid overloading the servers (particularly in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability.

  • Types of data processed: content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g. website visitors, users of online services).

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
     contact
     When you contact us (e.g. via contact form, email, telephone or via social media), the information provided by the person making the request will be processed to the extent that this is necessary to answer the contact requests and any requested measures.
    Answering contact inquiries within the framework of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to answer (pre-)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. text entries, photographs, videos).

  • Affected persons: communication partners.

  • Purposes of processing: contact requests and communication.

  • Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. DS-

    GVO), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

    Deletion of data

    The data processed by us will be deleted in accordance with the legal requirements as soon as the consent permitted for processing is revoked or other permissions no longer apply (e.g. if the purpose for processing this data no longer applies or it is not necessary for the purpose).

Unless the data is deleted because it is required for other legally permissible purposes, its processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the individual data protection information in this data protection declaration.
 Changes and updates to the data protection declaration
 We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information for companies and organizations in this data protection declaration, please note that the addresses may change over time and ask you to check the information before contacting us.
 Rights of data subjects

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is carried out on the basis of Article 6 (1) (e) or (f) of the GDPR; This also applies to profiling based on these provisions. If your personal data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; This also applies to profiling insofar as it is connected to such direct advertising.

  • Right to revoke consent: You have the right to revoke your consent at any time.

  • Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.

  • Right to rectification: In accordance with legal requirements, you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected.

  • Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately or, alternatively, to request a restriction on the processing of the data in accordance with the legal requirements.

  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transmitted to another person responsible.

  • Complaint to a supervisory authority: In accordance with the legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the member state of your usual place of residence, your place of work or the place of the alleged violation, if you are of the opinion that the processing of your data concerns you personal data violates the GDPR.

    Definitions of terms

    This section provides an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and are defined primarily in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily to provide understanding. The terms are sorted alphabetically.

  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

  • Controller: The “controller” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

  • Processing: “Processing” means any operation or series of operations carried out on personal data, whether or not by automated means. The term is wide-ranging and includes practically every handling of data, be it collecting, evaluating, storing, transmitting or deleting.